The Merriam-Webster dictionary gives several
definitions of the word “authentic”:

·The first one is being “worthy of acceptance or belief
as conforming to [the original] or based on fact.”
For example: authentic Thai food, an authentic
reproduction of a dress worn by Marie Antoinette, an
authentic picture of planet Mars’ surface.
·The second one is “not false or imitation: real, actual.”
An example would be: an authentic Van Gogh
painting, an authentic Southern accent.

The third definition is being “true to one’s own
personality, spirit, or character.”

TODAY’S
CUSTOMER
DEMANDS
AUTHENTICITY.