Your brand voice is the personality, tone, and style
that your brand uses to communicate with your target
audience. It’s how your brand expresses itself and how
your customers perceive you. Developing a strong
brand voice is critical to establishing your brand
identity, creating a consistent message, and standing
out from the competition

examples of companies with strong &
unique brand voices:

NIKE
RARE BEAUTY
WENDY’S
DUOLINGO
GLOSSIER
IKEA
DOLLAR SHAVE CLUB